Translation turns a campaign into a translated copy in a few clicks, so you can reach subscribers in their own language without leaving Campaign Monitor or pasting copy through a separate tool.

You choose a campaign, pick a language, and AI generates a translated draft for you to review and send. Your original campaign is never changed.

How translation works

You translate from the Campaigns page. You can translate both draft and sent campaigns, so you can localise something new or send an existing campaign to another language audience.

Find the campaign you want, then choose Translate on the right-hand side of the campaign row, next to Copy.

In the Translate campaign window, open Select language, choose your target language, and choose Confirm.

Translation runs in the background, so you can keep working. A Translating campaign status appears while it runs, usually for a couple of minutes. When it's ready, a Translation complete message appears with a link to edit the draft.

The translation is created as a new draft, named with the language in front, for example [French] Your latest update. Your original campaign stays exactly as it was.

What gets translated

AI translates all the text your subscribers see:

• Subject line and preview text

• Body copy

• Button and link text

• Image alt text

• Footer text, where editable

Everything else carries over unchanged. Your images, layout, colours, branding, and links stay exactly as they are, so the translated version matches the original in every way but language.

Personalisation and conditional content are preserved as-is. A tag like [firstname,fallback=there] appears untouched in the translated draft, so your personalisation keeps working.

Reviewing and sending your translated campaign

The translated draft behaves like any other campaign. Open it from your Drafts, review the copy, and edit anything you'd like to adjust for the local audience, such as offers, dates, or currency. When you're happy, choose your recipients and send it as you normally would.

Because translation is a fresh copy, you can send the original and each translated version to different segments as separate campaigns.

Supported languages

Translation currently supports:

• Spanish

• French

• German

• Italian

• Portuguese

• Dutch

• Polish

You translate into one language per campaign. To send in several languages, translate the campaign once for each.

Important note about AI-generated translations

Campaign translations are generated with AI and may contain mistakes. The translation aims to preserve your marketing tone rather than translate word for word, but as with any AI, it can occasionally get something wrong.

Always review all changes before sending, to make sure the translation reads naturally and reflects your brand, tone, and intent, especially for anything that needs local nuance.