Track clicked links with your own analytics tool

Create the query string

Available on the Premier monthly plan

To track your email links with an external analytics tool, you will need to put together a query string. A query string is added after a URL, begins with a ?, and consists of parameters and their values, separated by a &. For example:

http://www.exampleurl.com/sale.html?utm_medium=email&utm_campaign=November+2016+newsletter&utm_source=Email+Marketing+Software

The above example contains:

• the original URL
• a question mark, indicating the beginning of query string
• the utm_medium parameter, with the value "email"
• the utm_campaign parameter, with the value "November+2016+newsletter"
• the utm_source parameter, with the value "Email+Marketing+Software"

Using parameters like these, when a subscriber clicks on a link your analytics tool can help to determine subscriber behavior, and more accurately segment your audience so you can adjust your marketing strategy.

What parameters you use, their values, and how the query string is constructed will depend entirely on how your analytics tool is configured, and what your marketing goals are.

Variables

You can include variables in your query string that will be automatically swapped out at send time for specific campaign information.

Four variables are available to use:

• [campaign_name] — This will be substituted with the name you give the email campaign (not the email subject line).
• [campaign_id] — This will be substituted with a 20 character unique identifier for the campaign, that is used with our API.
• [subscriber_id] — This will be substituted with a 32 character unique identifier for the subscriber.
• [link_term] — This will be substituted with either the linked text that your subscriber clicks in the email, or the alt tag for linked images. If neither is found, [link_term] is replaced with "undefined" at send time.

Set up advanced analytics tracking

After you have created your query string as required by your analytics tool, to add it to all links in your campaign:

1. Click your profile image at the top right, then select Account settings.
2. Click Analytics tracking settings.
3. Click Enable Advanced Analytics.
4. Add the query string to the "Company link" field. You do not need to include the ?.
5. Click Save analytics settings.

Refresh existing emails to enable tracking

While new campaigns will be tagged automatically with new query strings, old campaigns will need to be refreshed to update the tags. Read more about refreshing existing emails.