Every email address added to a list in your account has a subscriber status, for example "active" or "unconfirmed". There are five status types in total.
Status definitions
Your list may not have subscribers in every status category, but here is what each status means:
Active
Emails sent to a subscriber list are only sent to active subscribers on the list. These are also the only email addresses that count toward your subscriber total for billing purposes.
If you have more than one list your subscriber total is the total number of active subscribers across all lists.
"Active" is not an indication of recipient activity or engagement levels. It is simply an email address that is not unconfirmed, unsubscribed, hard bounced, or deleted.
Unconfirmed
This status applies to people who subscribed to a confirmed opt-in list but have not clicked the link in the verification email sent to them.
Unsubscribed
They have either opted out via an unsubscribe link, or form, or their status has been changed to unsubscribed through your account.
Bounced
These are email addresses that have hard bounced, meaning we cannot deliver emails to them. We remove hard bounces from your list so you don't pay to send to them again, and also add them to your suppression list to prevent them from being accidentally re-imported.
Deleted
You will only see subscribers with this status if they have been deleted from the list through your account.
View, edit, or export subscribers
You can view individual profiles for each subscriber, and edit or add information to their record from that page. To see what information is recorded for all of your subscribers, learn how to export a list, which provides the option to also export custom field values.
Look for trends in the subscriber information you have on record. For example, have you collected information about their interests or occupation? You can use this kind of subscriber custom field data to create segments, then use those to create more targeted content to keep your subscribers engaged.
