Add an unsubscribe link to your email

Allowing recipients to unsubscribe from your campaign with a single click is not only best practice, it's a requirement of using our application.

An unsubscribe link is automatically included if you're using our email builder. For custom coded HTML or plain text campaigns, if an unsubscribe link is not manually inserted, one will be added to the bottom of the email.

TIP: Instead of using our default unsubscribe confirmation page, you can set up your own.

Adding an unsubscribe link to your campaign

Below are instructions for adding an unsubscribe link to each of our different campaign formats.

Email builder

When using the email builder to create your campaign, an unsubscribe link is automatically included at the bottom of each email, and cannot be removed. You can insert additional unsubscribe links in your email body by using the following tag as a link: [unsubscribe]

Custom coded emails

For custom coded HTML, the <unsubscribe> element automatically generates a personalized unsubscribe link for each recipient.

You can customize the text for your unsubscribe link by including text between the opening and closing elements. For example:

If you are no longer interested, you can <unsubscribe>unsubscribe instantly</unsubscribe>

If you don't provide custom text, the text will be "unsubscribe from this list".

There must be at least one, non-editable unsubscribe link in an email. If you are receiving a "No unsubscribe link" error after importing, check the <unsubscribe> element is not nested within editable elements such as <singleline>, <multiline>, <layout>, or <repeater>.

TIP: You can style the unsubscribe link using inline CSS.

Plain text emails

To insert an unsubscribe link in a plain text email, use the [unsubscribe] tag.