A Forward to a Friend link encourages your recipients to pass your campaign around to other people they know.
When a recipient clicks the Forward to a Friend link in a campaign, they're taken to a custom page where they can enter the names and email addresses of people they want to share the campaign with.
Here is an example:
Add a 'Forward to a Friend' link to your campaign
It's easy to do, just add the tag below to the content of your campaign.
<forwardtoafriend>your link text or image here
When your campaign is sent the above links will automatically be converted into a custom 'Forward to a friend' link which is tracked for activity reporting.
What happens to personalization tags when an email is forwarded?
Any personalization (e.g. name or email address, or custom fields) will be maintained in the forwarded email, so it will look exactly like the email the original recipient received.
Add inline CSS to your Forward to a Friend link
By adding a
style="" attribute to the forward to a friend tag, we will automatically add that inline CSS to the link for each of your recipients.
For example, let's say we want to make our forward to a friend link blue and in size 11 font. We'd use the following code:
<forwardtoafriend style="font-size:11px; color:#4fb5e9;">Forward this email to a friend</forwardtoafriend>
This will create a forward to a friend link that will look like:
<a href="http://www.forwardtoafriend.com" style="font-size:11px; color:#4fb5e9;">Forward this email to a friend</a>