How do I share my campaign on Facebook or Twitter?

You can add text or image links to your email campaigns that make it easy for recipients to share the email with their friends and followers via social media.

There are also social media links created for each campaign sent so you can share the email with your own online friends and followers.

Share an email campaign yourself

You'll get a pop-up window containing the short URL for the campaign, as well as Twitter and Facebook share buttons:

The campaign that you share is a generic version that won't contain any personalization, if you've includes tags for that.

Note: The short URL will always be at .com. It isn't possible to change that, but even if Twitter or another of the major URL shortening services changes the URL, it will still be tracked in the campaign's Social Sharing & Forwards report.

Make it easy for recipients to share the campaign

To make sharing quick and easy for subscribers, you can include text or image links for Facebook and Twitter in your campaigns. They can be part of the template itself or added to the body copy of the campaign, or both.

Add a Facebook "Like" button or link

Option 1. Add it to the campaign or template HTML

If you are coding your own template (or the entire campaign) externally then importing it to your account, add the <fblike></fblike> tag to your source code. Put it in the header, footer, body copy, or in multiple locations.

If you leave the tag set empty, as shown above, the default Facebook Like button Like will automatically be used.

Alternatively, you can put text or an image reference inside the tags. Here's an example with text:

<fblike>Like this on Facebook</fblike>

If you add this to your source code, the text – "Like this on Facebook" – becomes a link to Like the campaign. Or, if you insert an image reference, the image becomes the Like link.

One more option is to have subscribers like your web page instead of the email campaign itself. This is done by setting the likeurl property within the fblike tag. Which looks like this:

<fblike likeurl="http://yourdomainhere.com"></fblike>

Option 2. Add it using the content editor

You can also add Facebook Like buttons to the body copy of a campaign, for example, below an image or story – or even in the middle of a sentence.

When working on your email content, click Insert > Social sharing on the editing toolbar to drop a Like or Tweet button where your cursor is positioned.

If you're inserting a Facebook Like button, you'll get a pop-up window prompting you to choose between a Like for the email campaign or a Like for your website. For the latter, just type in the URL then click Insert, as shown here:

When a recipient clicks "Like" in your campaign it opens the email in a browser, if it was not already, and a pop-up window appears where they can include a comment with the campaign URL, as shown here:

The shared campaign is a generic version that won't contain any personalization, if you've includes tags for that.

Add a "Tweet" button or link

Option 1. Add it to the campaign or template HTML

Use the <tweet></tweet> tags in your HTML source code to create a Tweet link in your email.

If you leave the tag set empty, as shown above, the default Tweet button Tweet will be used. Just like the Facebook tags, you can insert your own text or image source as the 'tweet this' link. For example:

<tweet>Share this on twitter</tweet>

You can also add "via" and "recommend" parameters to the tweet, like this:

<tweet via="design-inc" recommend="anitab"></tweet>

"Via" inserts a twitter handle on the end of the tweet to show where the content originated:

"Recommend" shows another Twitter user as a follow suggestion, after the tweet is posted:

Option 2. Add it using the content editor

You can also add a Tweet button while editing content. Click Insert > Social sharing in the content editor toolbar, as shown on the right.

When a recipient clicks the Tweet link it opens the "Share a link with your followers" page in their web browser.

Included automatically is a link to the web version of your campaign and the subject line of your email. The "via" and "recommend" parameters, mentioned earlier, can still be added to the tag set by clicking <> Source in the content editor toolbar and typing in your chosen Twitter handles. For example:

<tweet via="design-inc" recommend="anitab"></tweet>

See who has shared your campaign

After you have sent your campaign you'll be able to access the social sharing and forwards report which tracks, in real time, mentions of your campaign on Twitter and Facebook, as well as how many recipients have used the forward-to-a-friend link.