You can add text or image links to your email campaigns that make it easy for recipients to share the email with their friends and followers via social media.

There are also social media links created for each campaign sent so you can share the email with your own online friends and followers. 

Share an email campaign yourself

As soon as an email is sent you have access to a Share Campaign button, found under the Reports tab, on the Campaign Snapshot page (as shown below).

When clicked, a pop-up window appears (see below) containing the short URL generated for the campaign, as well as Twitter and Facebook share buttons. The campaign that gets shared is a generic version that won't contain any personalisation, if you've includes tags for that.

Note: The short URL will always be at .com - it isn't possible to change that - but even if Twitter or another of the major URL shortening services changes the URL, it will still be tracked in the campaign's Social Sharing & Forwards report.

Make it easy for recipients to share the campaign

To make sharing quick and easy for subscribers, you can include text or image links for Facebook and Twitter in your campaigns. They can be part of the template itself and/or added to the body copy of the campaign.

Add a Facebook 'Like' button

Option 1. Add it to the campaign or template HTML:

Use the <fblike></fblike> tags in your HTML source code to create a "Like" button anywhere in your email.

If you leave the tag set empty, as shown above, the default Facebook Like Button will automatically be used.

Alternatively, you can put text or an image reference inside the tags. Here's an example with text:

<fblike>Like this on Facebook</fblike>

If you add this to your source code, the text: "Like this on Facebook" becomes a link to 'like' the campaign. Or, if you insert an image reference, the image becomes the 'like' link.

One more option is to have subscribers like your web page instead of the email campaign itself. This is done by setting the likeurl property within the fblike tag. Which looks like this:

<fblike likeurl="http://yourdomainhere.com"></fblike>

Option 2. Add it using the content editor:

You can also add Facebook (and Twitter) buttons to the body copy of a campaign, e.g. below an image or story, or even in the middle of a sentence.

When working on your email content, click Insert in the content editor toolbar (as shown below) to place a "Like" or "Tweet" button where your cursor is positioned.

If you're inserting a Facebook Like Button, you'll get a pop-up window (see below) prompting you to choose between a 'Like' for the email campaign or a 'Like' for your website. For the latter, just type in the URL then click Insert.

When a recipient clicks the "Like" button in your campaign it opens the email in a browser (if it was not already) and a pop-up window appears to confirm the action. To complete the process, you also click the "Like" button in the pop-up window, as shown below:

Add a Twitter 'Tweet' button

Option 1. Add it to the campaign or template HTML:

Use the <tweet></tweet> tags in your HTML source code to create a "Tweet" link in your email.

If you leave the tag set empty, as shown above, the default Tweet button will be used. Just like the Facebook tags, you can insert your own text or image source as the 'tweet this' link. For example:

<tweet>Share this on twitter</tweet>

You can also add a "via" and "recommend" parameters to the tweet, like this:

<tweet via="design-inc" recommend="anitab"></tweet>

"Via" inserts a twitter handle on the end of the tweet (see below) to show where the content originated.

"Recommend" shows a Twitter user as a follow suggestion, after the tweet is posted. For example:

Option 2. Add it using the content editor:

As shown in the instructions above for Facebook, you can add a "Tweet" button to the body copy of a campaign while editing content.

Just click Insert in the content editor toolbar, as shown here on the right.

When a recipient clicks the "Tweet" link it opens the "Share a link with your followers" page (pictured further up) in their web browser.

A link to the web version of your campaign is automatically included, as well as the subject line of your email. The "via" and "recommend" parameters (mentioned further up) can still be added to the tag set by clicking <> Source in the content editor toolbar and typing in your chosen Twitter handles. For example:

<tweet via="design-inc" recommend="anitab"></tweet>

See who has shared your campaign

Once you have sent your campaign you'll be able to access the Social Sharing and Forwards report which tracks, in real time, mentions of your campaign on Twitter and Facebook, as well as how many recipients have used the forward-to-a-friend link.