How do I set up an email template to use?

You can import your own email templates, or use the email builder to customize one of our designs.

On this page:

Tip: You can also import complete HTML campaigns that are already designed, written and ready to send.

Customize a design with the email builder

Easily create beautiful emails in minutes with our email builder. Choose from a range of designs with flexible layouts to create unique looking emails that work everywhere. When you're done, the customized design will be added to your saved templates to use again next time.

Email builder templates can be used with regular and A/B test campaigns, and automated workflow emails. To get started, see our guide to creating a regular email campaign with the email builder.

Import a custom template

Any HTML email template can be modified with our template language to make the content areas editable. So if you have an existing design you can use that, or if you have HTML experience you can code your own reusable template to work with our content editor, as shown here:

Text and images are added by clicking the Edit and Add New buttons positioned above the editable sections of your template.

After you have imported a template it will be added to your saved templates so you can select it when creating new campaigns or automated workflow emails.

Use our RSS template builder

To create RSS-based emails you need an email template containing our Campaign Monitor RSS tags. You can either code your own or use our built-in RSS template builder, as explained below.

Code a custom RSS template

If you know HTML you can code your own RSS-compatible template from scratch, or update an existing template (excluding email builder templates) with our RSS tags. When it's ready to go, see our instructions for importing a template into your account.

Tip: If you don't have enough experience with HTML to code your own template or edit an existing one, try our customer forums to find a designer. If you haven't used the forum before, register here.

Use the RSS template builder

The RSS template builder in your account can only be accessed when you're setting up RSS-based workflow emails. After you've selected an RSS feed and completed the sending details you'll see an option to import your own template or use our template builder.