How do I set up an email template to use?

You can import your own email templates, or use our email builder, Canvas, to customize a design and add it to your client's saved templates.

On this page:

Tip: You can also import complete HTML campaigns that are already designed, written and ready to send.

Import a custom template

Any HTML email template can be modified with our template language to make the content areas editable. This means, when it's imported into your account, it can be opened with the content editor pictured below:

Campaign text and images are added by clicking the Edit and Add New buttons positioned above the editable sections of your template. If you do not have at least one editable content area in your HTML it's not possible to use the template with our content editor.

When you have modified an existing email template (or coded a new one) to include our tags, see our instructions for importing a template into your account. When imported, it will be added to your client's saved templates so you can select it when creating new campaigns and autoresponder emails.

Customize a design with Canvas

Building a beautiful email that looks good on multiple devices across multiple email platforms is not easy. Good news is, you can avoid the hassle by choosing a Canvas design from the gallery in your account, as shown here:

Account administrators and anyone with permission to build or import their own templates can choose a new design from the gallery when setting up an email campaign (excluding RSS) or autoresponder. You'll be prompted to name the design which will save it, and any customizations made, to your client's saved templates.

You can also launch Canvas from the Templates tab for your client if you want to customize and save the template first, then have them add content later. For more details see our guide to using Canvas.

Note: If you have clients with standard account access they will not see the gallery. Learn more about setting up email templates for clients.

Templates for RSS emails

To create RSS-based campaigns you need an email template containing our Campaign Monitor RSS tags. You can either code your own or use our built-in RSS template builder. Both options are explained below.

Code your own RSS template

If you know HTML you can code your own RSS-compatible template from scratch, or update an existing template, with our RSS tags (this excludes Canvas designs). When it's ready to go, see our instructions for importing a template into your account.

Tip: If you don't have enough experience with HTML to code your own template or edit an existing one, try our customer forums to find a designer. If you haven't used the forum before, register here.

Use the RSS template builder

The RSS template builder in your account can only be accessed when you’re setting up an RSS-to-email campaign. After you’ve selected an RSS feed and filled in the campaign and sender details you’ll see the option to Use our template builder.