Reports

Understanding your reports

• All about email open rates
• What do the terms in the Campaign Snapshot like bounced, opened, etc actually mean?
• What does it mean when a subscriber has opened my campaign multiple times?
• What is a reasonable unsubscribe rate?
• Why are Yahoo! and Hotmail moving my email to the Spam folder?
• What percentage of my subscribers successfully receive my emails?
• The Email Client Usage report
• Monitor social sharing and forward-to-a-friend activity

All about bounces

• What's the definition of the different types of bounces I see in the Bounce Activity Report?
• How many bounced email addresses are normal?
• How long does it take for bounced email addresses to appear in the reports
• What is a hard and soft bounce, and how do I reduce the number of emails that bounce?
• Some emails don't appear in the bounce reports but I know they weren't delivered. What happened?
• Should I assume that email that does not show up in the Bounce Reporting was delivered?

Spam complaints

• What are spam complaints and how can I reduce them?